Certification for farmers is an important part of the process for farmers to maintain standards set by international organisations for the export of agricultural commodities. Babatunde discusses how this certification is achieved for an African farmer, and what opportunities and challenges they face during the process. Ghana and Nigeria are working hard to comply with EU-standards in order to be able to export to the EU. However, new EU rules and standards should be better communicated in order to permit African countries to update their practices in a timely way.

Understanding the different contexts in the supply chain is vital for the EU to consider as they set standards for sustainability
Context matters
“Context matters,” is the most important point to be reiterated by Lars de Keijser during his presentation in this digital food webinar. For Lars, understanding the different contexts in the supply chain, such as the local context, the pre-competitive context and the differentiation (storytelling) context, is vital for the EU to consider as they set standards for sustainability.

Reducing Land
To explore another angle, panellist Bert Urlings discusses the different challenges and opportunities that may be faced in standard setting for the EU Green Deal and specifically with Farm to Fork. At every point in the value chain, there are set quality standards that all interact with each other to ensure quality products are produced at every stage. Bert stresses the importance of maintaining these quality standards for food as the EU implements standards for sustainability. Sustainability doesn't need new standards, but rigorous application of the key factor in agriculture: reducing land use in order to protect biodiversity.