The aging population and the rise in chronic diseases are raising interest in preventive health care. The global complementary and alternative medicine (CAM) market was worth US$69.2 billion in 2019 and is expected to grow at an average annual rate of 19.9% by 2027. The more affluent patients are likely to use CAM procedures as a complementary treatment to conventional medicine thus creating a unique market for turmeric since it is commonly used to treat health problems.

Nutritional value
The global coronavirus (COVID-19) pandemic is one of the main factors driving this trend, as consumers seek to boost their immune systems. Several natural ingredients including turmeric’s curcumin content, for health products contain beneficial health properties – especially anti-inflammatory, and antioxidant properties – that can help to boost the immune system. Other major active ingredients include oleoresin and turmeric oil which are used for a wide range of culinary, confectionary, and pharmaceutical purposes. Turmeric is rich in protein, carbohydrates, fiber, and many other vitamins and minerals, which further justifies its demand as a valuable spice in Europe, Asia, and America. It is marketed globally in various forms and processed products such as fresh, preserved, dried, and powdered turmeric, turmeric oil, turmeric oleoresin, turmeric candy, turmeric soft drinks, turmeric shreds, and turmeric prickles.

Turmeric is now one of the main cash crops supporting the livelihood and improving the food, health, and economic level of many turmeric growers and users in the main producing areas
Production
At present, about 80% of the global annual volume of 11 to 16 million tonnes of turmeric is produced in India however the volatile weather conditions (flooding and drought) may dwindle the supply of turmeric from India shortly. Other countries producing turmeric in commercial quantity include China, Indonesia, Bangladesh, Myanmar, Thailand, Philippines, and Vietnam however since turmeric belongs to the same family as ginger and West Africa, especially Nigeria which produces over half of the global volume also ranks the fourth largest producer of turmeric then makes Africa viable to fill the demand gap as weather conditions become volatile in Asia. Although Ethiopia, Eritrea, Morocco, Tanzania, Somalia, and Nigeria utilize it in the traditional dishes, the volume of exports is still largely low. On a small scale, it is also grown in most tropical regions in Africa, America, and the Pacific Ocean Islands.

Turmeric like ginger is now one of the main cash crops supporting the livelihood and improving the food, health, and economic level of many turmeric growers and users in the main producing areas. Soon, Nigeria can play a leading role in turmeric production considering the prevailing favorable soil and climatic conditions in the country. Spices, such as turmeric and ginger, are essential components of meals across households worldwide and together with the nutritional benefits they possess, make them a viable option in boosting nutrition to combat hidden hunger, boosting the immune system to promote wellness, and boosting value chain development to enhance food security which is very important to the development of a nation like Nigeria.